Turning the Selfie Generation into Digital Advocates
Sarah developed a two-hashtag digital strategy aimed at inviting young people to become witnesses to the culture of life along the digital highways. Prior to the Youth Rally and Mass for Life, Sarah trained youth leaders in effective social media outreach and led her team to create compelling event graphics and social media content. These efforts resulted in two nationally trending hashtags for two consecutive years. Sarah collaborated with the office of multimedia production in developing the #Mass4Life video strategy. The 2017 Youth Rally and Mass for Life videos were viewed over 37,000 times on Facebook and thousands more on the Archdiocese of Washington YouTube Channel.